Southville International School and Colleges

Normal view MARC view ISBD view

Fornell, Claes.

The satisfied customer : winners and losers in the battle for buyer preference / Claes Fornell. - New York : Palgrave Macmillan, c2007. - 247 p. : ill. ; 24 cm.

ISBN: 9781403981974 1403981973

LCCN: 2007024932

Subjects--Topical Terms:
Consumer satisfaction.
Consumers' preferences.
Customer relations.

LC Class. No.: HF 5415.335 / .F67 2007

Dewey Class. No.: IB 658.8343 / F76 2007