Southville International School and Colleges

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Shrum, L.J. edited.

The psychology of entertainment media: blurring the lines between entertainment and persuasion. / - New Jersey : Lawrence Erlbaum Associate Publishers, 2004. - 360 p. : ill. ; 24 cm.

Includes subject index.



ISBN: 0805846417

Subjects--Topical Terms:
Subliminal advertising.
Advertising--Psychological aspects.

LC Class. No.: HF 5827.9 / .P78 2004