Advertising and promotion : an integrated marketing communications perspective /
George E. Belch & Michael A. Belch.
- 8th ed.
- Boston : McGraw-Hill Irwin, 2009.
- xxv, 838 p. : col. ill. ; 29 cm.
Includes indexes.
9780071288699 0071288694
2008018250
Advertising. Sales promotion. Communication in marketing.