Item type | Location | Call number | Copy | Status | Date due | Barcode |
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Books |
Southville International School Affiliated with Foreign Universities Library
Southville Foreign University Section
Southville International School Affiliated with Foreign Universities Library |
HF 5415 .F566 2002 (Browse shelf) | 1 | Available | SFU0872 |
"I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii].
Includes bibliographical references and index.
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