Southville International School and Colleges
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Techno-ready marketing : how and why your customers adopt technology /

by Parasuraman, A; Colby, Charles L.
Type: materialTypeLabelBookPublisher: New York : Free Press, c2001Description: xiv, 224 p. : ill. ; 22 cm.ISBN: 0684864940.Subject(s): Technological innovations -- Management | Technological innovations -- Marketing | technology adoption early adoptersOnline resources: Contributor biographical information | Publisher description
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Luxembourg Library

Luxembourg Library

Teachers Reference Section
HD 45 .P327 2001 (Browse shelf) 1 Available 5817
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HD 38.7 .T161 2007 WPS : HD 38.7 .T161 2007 WPS : HD 42 .M345 1996 Managing conflict HD 45 .P327 2001 Techno-ready marketing : HD53. P48 1997 The circle of innovation : you can’t shrink your way to greatness HD 53 .P48 1999 The circle of innovation

Includes bibliographical references and index.

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