Southville International School and Colleges
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Techno-ready marketing : how and why your customers adopt technology /

by Parasuraman, A; Colby, Charles L.
Type: materialTypeLabelBookPublisher: New York : Free Press, c2001Description: xiv, 224 p. : ill. ; 22 cm.ISBN: 0684864940.Subject(s): Technological innovations -- Management | Technological innovations -- Marketing | technology adoption early adoptersOnline resources: Contributor biographical information | Publisher description
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Luxembourg Library

Luxembourg Library

Teachers Reference Section
HD 45 .P327 2001 (Browse shelf) 1 Available 5817

Includes bibliographical references and index.

5817 1

1

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