Southville International School and Colleges
Southville International School and Colleges
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Contemporary advertising and integrated marketing communications /
by Arens, William F; Michael F. Weigold; Arens, Christian.
Type:
BookPublisher: New York : McGraw-Hill Irwin, c2013Edition: 14nth ed. McGraw-Hill international edition, International student edition.Description: xxxix, 722 pages : color illustrations ; 28 cm.ISBN: 0071318380; 9780071318389.Subject(s): Advertising
| Item type | Location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
 Books |
College Library
Reserve Section
College Library |
HF 5821 .Ar74 2013 (Browse shelf) | Available | C19104 |
Previous eds: c2011, 2009 & 2008.
"This International Student Edition is for use outside U. S."--Cover.
Business Administration
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