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1. |
Contemporary advertising /
by Bovee, Courtland L.
Publication:
Homewood, Illinois : Richard D. Irwin, Inc, 1992
. 718 pages :
, Includes index
28 cm.
Date:1992
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[HF 5821 .B62 1992]
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2. |
Contemporary advertising /
by Arens, William F.
Publication:
Boston : McGraw-Hill/Irwin, 2005
. 617, [62] pages :
, Includes index.
29 cm.
Date:2005
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3. |
Contemporary advertising /
by Arens, William F.
Publication:
Boston : McGraw-Hill Irwin, 2008
. xl, 712 p. :
29 cm.
Date:2008
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4. |
Essentials of contemporary advertising /
by Arens, William F.
Publication:
Boston : McGraw-Hill Irwin, 2007
. 558 p. :
28 cm.
Date:2007
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5. |
Contemporary advertising /
by Arens, William F.
Publication:
. 1 v. :
29 cm.
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6. |
Essentials of Contemporary Advertising /
by Arens, William F.
Publication:
New York : McGraw-Hill, 2009
. xxiv. 558 p. :
25 cm.
Date:2009
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7. |
Contemporary advertising and integrated marketing communications /
by Arens, William F.
Publication:
New York : McGraw-Hill Irwin, 2013
. xxxix, 722 pages :
, Previous eds: c2011, 2009 & 2008. | "This International Student Edition is for use outside U. S."--Cover.
28 cm.
Date:2013
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8. |
Contemporary advertising /
by Arens, William F.
Publication:
New York : McGraw-Hill/Irwin. 2006
. 614 pages :
, Includes bibliographical references and index.
28 cm.
Date:2006
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South Mansfield College
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9. |
Essentials of contemporary advertising /
by Arens, William F.
Publication:
New York : McGraw-Hill/Irwin. 2007
. 558 pages :
, Includes bibliographical references and index.
28 cm.
Date:2007
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10. |
Essentials of contemporary advertising /
by Arens, William F.
Publication:
USA Mc Graw Hill Education 2009
. iv, 558 pages
Date:2009
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