Southville International School and Colleges
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Marketing accountability : how to measure marketing effectiveness /

by McDonald, Malcolm; Mouncey, Peter.
Type: materialTypeLabelBookPublisher: London : Kogan Page, 2009Description: 293 p. : ill. ; 26 cm.ISBN: 9780749453862.Subject(s): Marketing -- Management | Marketing -- Cost effectiveness
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College Library

College Library

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HF 5415.13 .M369159 2009 (Browse shelf) 1 Available C10568

C10568

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