000 -LEADER |
fixed length control field |
00661nam a2200229Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180523s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0-07-142731-7 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
MAIN HF 5415 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Item number |
.M53 2004 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Michaelson, Gerald A. |
245 #0 - TITLE STATEMENT |
Title |
Sun Tzu strategies for marketing : |
245 #0 - TITLE STATEMENT |
Remainder of title |
12 essential principles for winning the war for customers / |
245 #0 - TITLE STATEMENT |
Statement of responsibility, etc |
Gerald A. Michaelson, Steven W. Michaelson. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Name of publisher, distributor, etc |
McGraw-Hill, |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Date of publication, distribution, etc |
2004 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
244 pages : |
300 ## - PHYSICAL DESCRIPTION |
Dimensions |
23 cm. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
General subdivision |
Sunzi, 6th cent. B. C. Sunzi bing fa. |