Southville International School and Colleges

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Michaelson, Gerald A.

Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers / Gerald A. Michaelson, Steven W. Michaelson. - New York : McGraw-Hill, 2004 - 244 pages : 23 cm.

Includes index.

ISBN: 0-07-142731-7

Subjects--Topical Terms:
Marketing.--Sunzi, 6th cent. B. C. Sunzi bing fa.

LC Class. No.: MAIN HF 5415 / .M53 2004