000 -LEADER | |
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fixed length control field | 00777nam a2200313Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 170711s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8174463623 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | 658.8 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Item number | J42 2009 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Jayachandran, S |
245 ## - TITLE STATEMENT | |
Title | Marketing management : |
245 ## - TITLE STATEMENT | |
Remainder of title | text and cases / |
245 ## - TITLE STATEMENT | |
Statement of responsibility, etc | by Douglas S Jayachandran and Leonard J Parson. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi : |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Excel Books, |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Date of publication, distribution, etc | 2009 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xi, 505 pages : |
300 ## - PHYSICAL DESCRIPTION | |
Other physical details | illustrations ; |
300 ## - PHYSICAL DESCRIPTION | |
Dimensions | 24cm. |
500 ## - GENERAL NOTE | |
General note | Includes index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing -- |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing -- |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing -- |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
General subdivision | Case studies. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
General subdivision | Gestion. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
General subdivision | Management. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Parson, Leonard J. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Title. |
No copies available.