Southville International School and Colleges

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Jayachandran, S

Marketing management : text and cases / by Douglas S Jayachandran and Leonard J Parson. - New Delhi : Excel Books, 2009 - xi, 505 pages : illustrations ; 24cm.

Includes index.

ISBN: 8174463623

Subjects--Topical Terms:
Marketing --
Marketing --
Marketing -- --Case studies.--Gestion.--Management.

LC Class. No.: 658.8 / J42 2009