000 -LEADER |
fixed length control field |
00978cam a22003014a 4500 |
001 - CONTROL NUMBER |
control field |
15981573 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20140310182743.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
091112s2011 maua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2009046409 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9789810697884 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0136102433 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415 |
Item number |
.Ar735 2011 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Armstrong, Gary. |
245 10 - TITLE STATEMENT |
Title |
Marketing : |
Remainder of title |
an introduction / |
Statement of responsibility, etc |
Gary Armstrong, Philip Kotler. |
250 ## - EDITION STATEMENT |
Edition statement |
10th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston : |
Name of publisher, distributor, etc |
Prentice Hall, |
Date of publication, distribution, etc |
2011. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
541 p. : |
Other physical details |
ill. col. ; |
Dimensions |
29 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
521 ## - TARGET AUDIENCE NOTE |
Target audience note |
|
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |
Call number prefix |
Foreign |