Armstrong, Gary.
Marketing : an introduction /
Gary Armstrong, Philip Kotler.
- 10th ed.
- Boston : Prentice Hall, 2011.
- 541 p. : ill. col. ; 29 cm.
Includes bibliographical references and index.
9789810697884 0136102433
2009046409
Marketing.
HF 5415 / .Ar735 2011