Southville International School and Colleges

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Zeithaml, Valarie A.

Service marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.-- - 7th ed - New York : McGraw Hill 2018 - xxviii, 514 pages.

ISBN: 9780078112102

Subjects--Topical Terms:
Marketing.
Service industries -- marketing.