Southville International School and Colleges

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Dwyer, F. Robert.

Business marketing : connecting strategy, relationship and learning / F. Robert Dwyer, John F. Tanner, Jr. - New York : McGraw-Hill, 1999 - 670 pages : illustrations ; 25 cm.

Includes bibliographical references and index.

ISBN: 0-256-22133-2

Subjects--Topical Terms:
Marketing.

LC Class. No.: MAIN HF 5415 / .D89 1999