000 00721nam a2200205 a 4500
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008 090729s19uu xx 00 eng d
050 _aPHS HF 5826.5
_b.D582 2009
100 _aDimagiba, Paolo Thomas G.
245 _aThe Qualities of product endorsers on high school students /
_cPaolo Thomas G. Dimagiba.
260 _aLas PiƱas City, Philippines :
_bSouthville International School and Colleges,
_c2009.
300 _a24 pages ;
_c28 cm.
504 _aIncludes bibliographical references.
650 _aAdvertising
_xPsychological aspects.
650 _aTeenagers
_xMarketing.
650 _aProduct endorsement.
650 _aConsumers' preferences.
942 _2lcc
_cPASS
999 _c98292
_d98292