000			02906cam a2200421 a 4500
001			15177068
003			OSt
005			20140310181915.0
008			080211s2008 nyu b 001 0 eng
010			_a 2008006057
020			_a9780385523882 (hc)
020			_a0385523882 (hc)
035			_a(OCoLC)192048160 _z(OCoLC)185032525
040			_aDLC _cDLC _dDLC
050	0	0	_aHF 5415.12615 _b.L56 2008
082	0	0	_aTR 658.8 _bL64 2008
100	1		_aLindström, Martin, _d1970- _9650
245	1	0	_aBuy ology : _btruth and lies about why we buy / _cMartin Lindstrom.
246	3		_aBuy ology
250			_a1st ed.
260			_aNew York : _bDoubleday, _cc2008.
300			_axi, 240 p. ; _c22 cm.
504			_aIncludes bibliographical references (p. 217-229) and index.
505	0		_aA rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Conclusion : brand new day.
520			_aHow much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.--From publisher description.
521			_aFourth year high school and above
526			_c1110L to 1700L
541			_e18457 _j1
562			_efor circulation. One copy available in the collection.
650		0	_aNeuromarketing. _9651
650		0	_aConsumer behavior _xPsychological aspects. _9652
650		0	_aShopping _xPsychological aspects. _9653
650		0	_aMarketing _xPsychological aspects. _9654
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0810/2008006057.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK-TR _kTR
955			_ase30 2008-02-11 _ise30 2008-02-11 _aaa19 2008-02-12 _axe10 2008-11-17 1 copy rec'd., to CIP ver.
999			_c6704 _d6704