000			00619nam a2200193Ia 4500
008			140321s9999 xx 000 0 und d
020			_a9781111970468
050			_aHF 5813.U6 _b.T398 2012
100			_aThorson, Esther
245			_aAdvertising age : _bthe principles of advertising and marketing communication at work / _cEsther Thorson and Margaret Duffy.
250			_a1st ed.
260			_aOhio : _bSouth-Western Cengage Learning, _cc2012.
300			_a176 p. : _bill. ; _c26 cm.
500			_aIncludes index.
521			_aMC
541			_eC17862
650			_aAdvertising _xUnited States.
942			_kFOR _cBK
999			_c48579 _d48579