000 00573nam a2200193Ia 4500
003 SISC
005 20170130142141.0
008 140321s9999 xx 000 0 und d
020 _a9781285918914
050 _aHF 5415
_b.B619 2013
100 _aBoone, Louis E.
245 _aPrinciples of marketing /
_cLouis E. Boone and David L. Kurtz.
260 _aNew York :
_bMcGraw-Hill,
_c2013.
300 _a427 pages :
_billustrations ;
_c26 cm.
500 _aIncludes bibliographical references and index.
541 _eC17557
650 _aMarketing.
942 _kFOR
_cBK
_2lcc
999 _c48274
_d48274