000 00666nam a2200217Ia 4500
003 SISC
005 20160820103008.0
008 140321s9999 xx 000 0 und d
020 _a9780415667333
050 _aGT 3405
_b.J26 2013
100 _aJackson, Nigel.
245 _aPromoting and marketing events :
_btheory and practice /
_cNigel Jackson.
250 _a1st edition.
260 _aNew York :
_bRoutledge,
_c2013.
300 _a254 pages :
_bill. ;
_c26 cm.
500 _aIncludes bibliographical references and index.
541 _eC17542
650 _aSpecial events
_xMarketing.
650 _aSpecial events
_xPublic relations.
942 _kFOR
_cBK
_2lcc
999 _c48259
_d48259