| 000 | 00724nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | SISC | ||
| 005 | 20170131143016.0 | ||
| 008 | 140321s9999 xx 000 0 und d | ||
| 020 | _a9781405161787 | ||
| 050 |
_aHF 5415 _b.W648 2011 vol.4 |
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| 245 |
_aAdvertising and integrated communication / _cedited by : Michael A. Blech and George E. Blech. |
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| 260 |
_aUnited Kingdom : _bWiley Pub., _c2011. |
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| 300 |
_a221 pages : _billustrations ; _c26 cm. |
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| 440 | _vVol. 4. | ||
| 500 | _aIncludes bibliographical references and indexes. | ||
| 541 | _eC17538 | ||
| 650 |
_aAdvertising _xEncylopedias. |
||
| 650 |
_aConsumption (Economics) _xEncyclopedias. |
||
| 650 |
_aMarketing _xEncyclopedias. |
||
| 942 |
_kFOR _cBK _2lcc |
||
| 999 |
_c48255 _d48255 |
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