000 00684nam a2200217Ia 4500
003 SISC
005 20170131092455.0
008 140321s9999 xx 000 0 und d
020 _a9781405161787
050 _aHF 5415
_b.W648 2011 vol.2
245 _aMarketing research /
_cedited by : Wagner A. Kamakura.
260 _aUnited Kingdom :
_bWiley Pub.,
_c2011.
300 _a305 pages :
_billustrations ;
_c26 cm.
440 _vVol. 2.
500 _aIncludes bibliographical references and indexes.
541 _eC17536
650 _aAdvertising
_xEncylopedias.
650 _aConsumption (Economics)
_xEncyclopedias.
650 _aMarketing
_xEncyclopedias.
942 _kFOR
_cBK
_2lcc
999 _c48253
_d48253