000 00662nam a2200205 a 4500
005 20140311163041.0
008 111122s19uu xx 00 eng d
020 _a97814129-8777-6
050 _aP 91.3
_b.B385 2011
100 _aBerger, Arthur Asa
245 _aMedia and communication research methods :
_ban introduction to qualitative and quantitative approaches /
_cArthur Asa Berger.
250 _a2nd ed.
260 _aLos Angeles :
_bSage,
_c2011.
300 _a339 p. :
_bill. ;
_c24 cm
521 _aMC
541 _eC14184
650 _aMass media
_xResearch
_xMethodology
650 _aCommunication
_xResearch
_xMethodology
942 _cBK
_2lcc
_kFOR
999 _c39744
_d39744