000 00611nam a2200193 a 4500
005 20140311163040.0
008 110930s19uu xx 00 eng d
020 _a9780240807621
050 _aHE 8689.7
_b.M37.P76 2006
245 _aMedia promotion and marketing for broadcasting, cable, and the internet. /
_cEdited by Susan Tyler et. al.
250 _a5th ed.
260 _aAmsterdam :
_bElsevier,
_c2006.
300 _a335 p. :
_bill. ;
_c23 cm.
521 _aMC
541 _eC13685
650 _aTelevision broadcasting
_xMarketing
650 _aRadio broadcasting
_xMarketing
942 _cBK
_2lcc
_kFOR
999 _c39725
_d39725