000			00664nam a22002177a 4500
003			0
005			20250828155440.0
008			250828b xxu||||| |||| 00| 0 eng d
020			_a978-1-83683-196-9
050			_aHF 5415.1255 _b.C53 2025
100			_aClarke, Isla, _eauthor.
245			_aBrand management / _cIsla Clarke.
250			_aFirst edition.
260			_aLondon : _bVintage Press Ltd, _c2025.
300			_aix, 266 pages : _bcolored illustrations ; _c25 cm.
504			_aIncludes bibliographical references and index.
650			_aBrand name products.
650			_aBranding (Marketing).
650			_aMarketing _xManagement.
942			_2lcc _cBK
999			_c367669 _d367669