000 | 00649nam a22002057a 4500 | ||
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003 | 0 | ||
005 | 20250822153315.0 | ||
008 | 250822b xxu||||| |||| 00| 0 eng d | ||
020 | _a979-8-88836-753-7 | ||
050 |
_aHF 5415.32 _b.M33 2025 |
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100 |
_aMadsen, Erik, _eauthor. |
||
245 |
_aEssentials of consumer behavior / _cErik Madsen. |
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260 |
_aNew York, NY : _bLarsen & Keller, _c2025. |
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300 |
_aviii, 230 pages : _bcolored illustrations ; _c26 cm. |
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504 | _aIncludes bibliographical references and index. | ||
650 | _aConsumer behavior. | ||
650 | _aConsumer profiling. | ||
650 | _aConsumers' preferences. | ||
942 |
_2lcc _cBK |
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999 |
_c367587 _d367587 |