000 00649nam a22002057a 4500
003 0
005 20250822153315.0
008 250822b xxu||||| |||| 00| 0 eng d
020 _a979-8-88836-753-7
050 _aHF 5415.32
_b.M33 2025
100 _aMadsen, Erik,
_eauthor.
245 _aEssentials of consumer behavior /
_cErik Madsen.
260 _aNew York, NY :
_bLarsen & Keller,
_c2025.
300 _aviii, 230 pages :
_bcolored illustrations ;
_c26 cm.
504 _aIncludes bibliographical references and index.
650 _aConsumer behavior.
650 _aConsumer profiling.
650 _aConsumers' preferences.
942 _2lcc
_cBK
999 _c367587
_d367587