000			02016nam a22002057a 4500
003			0
005			20250729084605.0
008			250729b xxu||||| |||| 00| 0 eng d
020			_a9781032687094
050			_aHD 59 _b.K37 2025
100			_aKasparas, Andrius _eauthor
245			_aTransforming PR: _bpublic relations to people relations _cAndrius Kasparas
260			_aLondon _bRoutledge _c2025
300			_axi, 255 pages ; _c24cm.
504			_aIncludes index.
520			_aThis book introduces the concept of the Picnic Society - a society which we all belong to today because social media has given us unlimited opportunities to create or destroy our own and our circle's (our bubble's) realities, possibilities, and reputations. In today's world every organization is integrated into society, and the people belonging to organizations are integrated into various continually interacting communities. Social media has - or soon will - erase any remaining boundaries between organizations and the world's social fabric. It is increasingly pointless for organizations to try to establish relationships with society, because these already exist - 24 hours per day,7 days per week, and all 365 days of the year. This is what I mean in talking about the transformation of the field of PR - from Public Relations to People Relations. This book discusses the challenges facing public relations professionals working in a contemporary society that is flooded with information, offers endless channels of communication, gives rise to true and false leaders, and is marked by both openness and mistrust, by real and fake news. This book will appeal to professionals who already have a solid grasp of public relations technologies but would like to review their skills and develop their own model of public relations know-how without being limited by the strict boundaries of traditional PR theory.
650			_aPublic relations.
650			_aBusiness and economics--Public relations.
942			_2lcc _cBK
999			_c367479 _d367479