000 00810nam a22002057a 4500
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050 _aHF 5415.1255
_b.M57 2023
100 _aMirandilla, Brian Timothy E.
245 _aThe effects of social media influencers on building the brand equity as perceived by college students in Las Pinas City
_cBrian Timothy E. Mirandilla
260 _aLas Pinas City
_bSouthville International School and Colleges
_c2023
300 _a114 pages ;
_billustrations ;
_c28cm.
500 _aMarketing Management.
504 _aIncludes bibliographical references and appendices.
650 _aSocial media marketing--Research.
650 _aBrand equity--Research.
650 _aInfluencer marketing--Research.
942 _2lcc
_cTH
999 _c367060
_d367060