000			01263nam a22002417a 4500
003			0
005			20241015092835.0
008			241015b xxu||||| |||| 00| 0 eng d
020			_a9781394177103
050			_aHF 5415.13 _b.M33 2024
100			_aMcDonald, Malcolm, _eauthor.
245			_aMarketing plans : _bprofitable strategies in the digital age / _cMalcolm McDonald, Hugh Wilson, Dave Chaffey.
250			_a9th ed.
260			_aHoboken, NJ : _bJohn Wiley & Sons, Inc., _c2024.
300			_axiv, 639 p. : _bcol. ill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
520			_a"This book is in its 8th edition and has sold thousands of copies over many years The topic of marketing planning is on every curriculum in the world and this is the accepted, standard text on the topic. New world leading material on customer experience management drawing on several years research with experience leading blue-chips in Cranfield and Warwick. The authors are publishing on that in the world's top marketing journals, so aiding adoption"--Provided by publisher.
650			_aMarketing _vManagement.
650			_aMarketing _vPlanning.
700			_aWilson, Hugh, _eauthor.
700			_aChaffey, Dave, _eauthor.
942			_2lcc _cBK
999			_c366544 _d366544