000			02359nam a22002897a 4500
003			0
005			20241011134131.0
008			241011b xxu||||| |||| 00| 0 eng d
020			_a9781032029948
050			_aPN 1995.9 _b.In58 2022
245			_aAn introduction to film and TV production : _bfrom concept to market / _cJoseph Richie, Karen Russell, Airielle J. Taylor, and Tameka Winston.
260			_aNew York. NY : _bRoutledge, _c2022.
300			_axvi, 207 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index.
520			_a"This streamlined, step-by-step guide provides students and newcomers in the field of media with an overview of the complete production process, from conceiving of an idea to marketing the final product. Readers will learn what it takes to create a concept, develop it, and then market and sell it. Chapters discuss pitching, producing, marketing visionary concepts, financing, and distributing content. Focused on traditional and non-traditional platforms including social media, websites, and online advertising, this book explores currently evolving media platforms, ideas, and practices and provides examples of how to navigate these unique creative processes. Interviews with business executives offer insider tips and tricks to creating a marketable project. In this book, you will learn how to: Distinguish between a "great idea" and a "marketable idea." Condense your concept into an effective "elevator pitch." Build a basic business plan. Create a marketing strategy, be it traditional, digital, or both. Establish a personal brand and portfolio that will grab the right attention. And more! This book will be of great help to the student, independent filmmaker, and content creator looking to understand the process of getting their work produced, distributed, and marketed"--Provided by publisher.
650			_aMotion pictures _vProduction and direction.
650			_aTelevision _vProduction and direction.
650			_aDigital media _vProduction and direction.
650			_aMotion pictures _vMarketing.
650			_aTelevision programs _vMarketing.
650			_aDigital media _vMarketing.
700			_aRichie, Joseph, _eauthor.
700			_aRussell, Karen, _eauthor.
700			_aVincent, Airielle, _eauthor.
700			_aWinston, Tameka, _eauthor.
942			_2lcc _cBK
999			_c366514 _d366514