000 00398nam a2200121Ia 4500
008 200626s9999 xx 000 0 und d
020 _a978-0-471-27133-8
100 _aKumar, V.
245 _cV. Kumar, Werner J. Reinartz.--
_aCustomer relationship management:
_bA databased approach:/
260 _aNew Jersey:
_bJohn Wiley & Sons Inc.
_c2006
300 _axxiv, 323 pages
500 _aIncludes Index
999 _c363830
_d363830