| 000 | 00506nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 200626s9999 xx 000 0 und d | ||
| 020 | _a978-0-471-27133-8 | ||
| 100 | _aKumar, V. | ||
| 245 |
_cV. Kumar, Werner J. Reinartz.-- _aCustomer relationship management: _bA databased approach:/ |
||
| 260 |
_aNew Jersey : _bJohn Wiley & Sons, Inc. _c2006 |
||
| 300 | _axxiv, 323 pages | ||
| 500 | _aIncludes Index | ||
| 650 | _aCustomer relations -- Data processing. | ||
| 650 | _aCustomer relations -- Management. | ||
| 999 |
_c363820 _d363820 |
||