000 00645nam a2200241Ia 4500
008 180523s9999 xx 000 0 und d
020 _a0-07-124636-3
050 _aMAIN HF 5415.13
050 _b.P47 2005 c.3
100 _aPerreault, William D.
245 0 _aBasic marketing :
245 2 _ba global-managerial approach /
245 0 _cWilliam D. Perreault Jr., E. Jerome McCarthy.
250 _a15th Edition
260 _aNew York :
260 _bMcGraw-Hill,
260 _c2005
300 _a792 pages :
300 _billustrations ;
300 _c26 cm.
500 _aIncludes index.
650 _aMarketing -- Management.
999 _c357068
_d357068