000 00574nam a2200217Ia 4500
008 180523s9999 xx 000 0 und d
020 _a981-240-313-2
050 _aMAIN HF 5415
050 _b.L36 2001
100 _aLamb, Charles W.
245 0 _aEssentials of marketing /
245 0 _cCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
260 _aSingapore :
260 _bThomson Learning Asia,
260 _c2001
300 _a579 pages :
300 _billustrations ;
300 _c26 cm.
500 _aIncludes index.
650 _aMarketing.
999 _c357050
_d357050