000			00675nam a2200253Ia 4500
008			180523s9999 xx 000 0 und d
020			_a0-07-121478-X
050			_aMAIN HF 5415
050			_b.K47 2004 c.2
100			_aKerin, Roger A.
245		0	_aMarketing :
245		4	_bthe core /
245		0	_cRoger A. Kerin, Steven W. Hartley, William Rudelius.
250			_aInternational edition
260			_aNew York :
260			_bMcGraw-Hill,
260			_c2004
300			_aI20 pages :
300			_bcolored illustrations ;
300			_c28 cm.
440			_aMsGraw-Hill/Irwin series in marketing.
500			_aIncludes index.
650			_aMarketing.
999			_c357044 _d357044