000 00343nam a2200121Ia 4500
008 180205s9999 xx 000 0 und d
020 _a9781138807884
100 _aAlon, Ilan
245 _aGlobal marketing :
_bContemporary theory, practice, and cases,
250 _a2nd ed
260 _aNew york :
_bRoutledge
_c2017
300 _axix, 699 pages
999 _c354907
_d354907