000 00413nam a2200097Ia 4500
008 180130s9999 xx 000 0 und d
245 _cHakhu, Rahul; Kiran, Ravi; Goyal, D.P.
_aRole of marketing information system (MkIS) for the organizational culture and its effectiveness
260 _c2016
300 _aBook title: Information technology management--Acession number C20746; pages 45-50
650 _aIT MANAGEMENT
999 _c354258
_d354258