000 00375nam a2200121Ia 4500
008 170224s9999 xx 000 0 und d
245 4 _aThe Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors
260 _bJournal of Marketing Research
260 _c2016
300 _a53:3
500 _aJune
650 _xMarketing.
999 _c316053
_d316053