000 | 00375nam a2200121Ia 4500 | ||
---|---|---|---|
008 | 170224s9999 xx 000 0 und d | ||
245 | 4 | _aThe Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors | |
260 | _bJournal of Marketing Research | ||
260 | _c2016 | ||
300 | _a53:3 | ||
500 | _aJune | ||
650 | _xMarketing. | ||
999 |
_c316053 _d316053 |