| 000 | 00390nam a2200121Ia 4500 | ||
|---|---|---|---|
| 008 | 170224s9999 xx 000 0 und d | ||
| 245 | 4 | _aThe Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market | |
| 260 | _bJournal of Marketing Research | ||
| 260 | _c2016 | ||
| 300 | _a53:4 | ||
| 500 | _aAugust | ||
| 650 | _xMarketing. | ||
| 999 |
_c316024 _d316024 |
||