| 000 | 00371nam a2200121Ia 4500 | ||
|---|---|---|---|
| 008 | 170224s9999 xx 000 0 und d | ||
| 245 | _aAdvertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising | ||
| 260 | _bJournal of Marketing Research | ||
| 260 | _c2016 | ||
| 300 | _a53:4 | ||
| 500 | _aAugust | ||
| 650 | _xMarketing. | ||
| 999 |
_c316018 _d316018 |
||