000			00371nam a2200121Ia 4500
008			170224s9999 xx 000 0 und d
245			_aInvestigating How Word-of-Mouth Conversations About Brands Influence Purchase and Retransmission Intentions
260			_bJournal of Marketing Research
260			_c2016
300			_a53:2
500			_aApril
650			_xMarketing.
999			_c316014 _d316014