| 000 | 00519nam a2200121Ia 4500 | ||
|---|---|---|---|
| 008 | 170224s9999 xx 000 0 und d | ||
| 245 | _aFirms have had little guidance on the impact that brand community and product category community participation have on consumer-to-consumer (C2C) helping, but this research demonstrates that brand community participation increases helping toward fellow co | ||
| 260 | _bJournal of Marketing Research | ||
| 260 | _c2016 | ||
| 300 | _a53:2 | ||
| 500 | _aApril | ||
| 650 | _xMarketing. | ||
| 999 |
_c316011 _d316011 |
||