000 00329nam a2200121Ia 4500
008 170224s9999 xx 000 0 und d
245 _aAdvertising Effectiveness: The Moderating Effect of Firm Strategy
260 _bJournal of Marketing Research
260 _c2016
300 _a53:2
500 _aApril
650 _xMarketing.
999 _c316007
_d316007