| 000 | 00514nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 170224s9999 xx 000 0 und d | ||
| 100 | _aJuan Carlos Gázquez-Abad | ||
| 245 | _aIncreasing a brand’s competitive clout: the role of market share, consumer preference, and price sensitivity | ||
| 245 | _cJuan Carlos Gázquez-Abad & Francisco J. Martínez-López | ||
| 260 | _bJournal of Marketing Management | ||
| 260 | _c2016 | ||
| 300 | _a32:1-2, Pages: 71-99 | ||
| 500 | _aFebruary | ||
| 650 | _xMarketing. | ||
| 999 |
_c316003 _d316003 |
||