000 00413nam a2200145Ia 4500
008 170224s9999 xx 000 0 und d
100 _aEwa Maslowska
245 4 _aThe customer engagement ecosystem
245 _cEwa Maslowska, Edward C. Malthouse & Tom Collinger
260 _bJournal of Marketing Management
260 _c2016
300 _a32:5-6,Pages: 469-501
500 _aMay
650 _xMarketing.
999 _c315950
_d315950