000 00492nam a2200145Ia 4500
008 170224s9999 xx 000 0 und d
100 _aLydiane Nabec
245 _aTemporary brand–retailer alliance model: the routes to purchase intentions for selective brands and mass retailers
245 _cLydiane Nabec, Bernard Pras & Gilles Laurent
260 _bJournal of Marketing Management
260 _c2016
300 _a32:7-8,Pages: 595-627
500 _aJune
650 _xMarketing.
999 _c315946
_d315946