000 00443nam a2200145Ia 4500
008 170224s9999 xx 000 0 und d
100 _aTeresa Heath
245 _aOnce upon a time there was a consumer…: stories of magic and the magic of stories
245 _cTeresa Heath & Matthew Heath
260 _bJournal of Marketing Management
260 _c2016
300 _a32:9-10,Pages: 811-826
500 _aAugust
650 _xMarketing.
999 _c315941
_d315941