| 000 | 00483nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 170224s9999 xx 000 0 und d | ||
| 100 | _aEdward C | ||
| 245 | _aEvidence that user-generated content that produces engagement increases purchase behaviours | ||
| 245 | _cEdward C. Malthouse, Bobby J. Calder, Su Jung Kim & Mark Vandenbosch | ||
| 260 | _bJournal of Marketing Management | ||
| 260 | _c2016 | ||
| 300 | _a32:5-6,Pages: 427-444 | ||
| 500 | _aMay | ||
| 650 | _xMarketing. | ||
| 999 |
_c315938 _d315938 |
||